SEO is the process of optimizing a website by improving on site and off site aspect in order to increase the traffic, your sites receives from search engine.
SEO aim to index and improve ranking for the webpages which are most relevent to the keywords searched.
SEO will make site search engine friendly so that our potential customers can find us very easily when surfing the web.
SEO is also called as organic or natural results because we do not have to pay to search engine to get listed in search engine database and to archive high ranking on desired keywords.
View Details : SEO Detail
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