Images are not appearing in IIS 7-7.5

Today I have found a funny issue in my asp.net site deployment in IIS 7 on windows server 2008. After deploying my site, I was unable to see images. Initially, I though its a permission issue. I gave IIS_IUSR permission to deployment directory but nothing happened. I tried to reconfigure i.e. broswer settings but nothing turns in my way.

After that I started doing some RND towards IIS settings. I was amused to identify that in IIS, I didn't check static content under WWW Services and it was the reason that my images are not appearing. After enabling the following setting the images started appearing.I hope it would be helpful for you guys.. :)